Over a period of four years, I was able to bring together city leaders, private donors, and the owners of Chick-fil-A, all with the common goal of making a significant impact on the lives of over 26,000 inner-city students. Our message was simple yet powerful: provide "quality calories" to kids in need. The key to making it a reality was inspiring the right people to donate their time, money, and of course, chicken sandwiches.

I assisted in crafting campaign copy for a 5000-member church's capital project, emphasizing the relationship between giving and life transformation, which resulted in $9.4M in pledges in under six weeks.

I led the redesign and relaunch of John Maxwell's website, where I crafted persuasive copy to encourage visitors to take action. Thanks to these efforts, we managed to achieve a 40% increase in web traffic and a 25% surge in donations and participation in yearly outreach programs.